Inspiration for New Branding Comes from Greek “Love of Life”
Celestyal Cruises, the award-winning, number one choice for cruise travelers to the Greek Islands and the Eastern Mediterranean, has unveiled its new brand, inspired by the legendary spirit of Greece and the Greek “love of life.” The brand was developed in consultation with Peter Economides of Felix BNI, a specialist with extensive global experience working with brands such as Apple, American Express, Coca-Cola, and the Seychelles Tourism Marketing Authority.
The new logo is a modern interpretation of the iconic traditional windmills that dot the Greek islands. The new tagline - “Experience life, experience the journey” is directly inspired by C.P. Cavafy’s famous poem, “Ithaca.” The brand draws on three Greek words - filoxenia, kefi and filotimo. Loosely translated, these words together embody the essence of Greek hospitality and the spirit of happiness, joy, passion, sharing and discovery, which make travel so special.
The new brand design, by Positivity in Amsterdam, is featured in a reimagined livery which will debut on Celestyal’s newly acquired flagship, the Celestyal Experience. The brand will be reflected through an enhanced onboard guest experience, which will include cuisine inspired by the Mediterranean diet, special selections from Greece’s globally acclaimed wines, an island beach club, and a range of spa and wellness treatments.
“This is a most exciting time in our company’s history as we look to the future with the addition of the Celestyal Experience to our fleet. This was also the perfect time to re-examine our brand and to reimagine it to be more reflective of our new direction and what today’s traveler is looking for from their travel experience. As we look to grow our audience, we are keen to capture more of a younger demographic including the key millennial audience. We feel that the new branding underscores key attributes of truly experiencing life through travel that resonates particularly well with millennials as well as our other key audiences. We are extremely pleased with the work done by Peter to revitalize our brand to truly reflect our Greek spirit and love of life. ” said Leslie Peden, chief commercial officer, Celestyal Cruises.
“We wanted to capture the Greek DNA through the Greek love of life and to express it in a modernized interpretation of the brand design. We feel that this is the perfect springboard for Celestyal to speak directly to a millennial audience by emphasizing the experience of life through a journey that Celestyal is uniquely qualified to deliver on,” said Peter Economides, owner and founder of Felix BNI.